Naware

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Eliminate Toxic Chemicals from Turf

Naware's AI detects weeds and eliminates them with steam. No chemicals. No residue. Safe for kids, pets, and the planet.

As seen in | TechCrunch | MN Cup Winner | MPCA Award

[60-second product explainer video or AI detection screenshot]

We Smoke Weeds.

The Problem

We're Poisoning Our Own Lawns

Every year, America dumps 80 million pounds of chemical herbicides where children play, pets roam, and families gather.

126%

Increased Parkinson's risk for people living within 1-3 miles of a golf course. 176 million Americans impacted.

26 of 40

Ingredients in lawn pesticides are linked to cancer.

4x

More expensive — organic alternatives cost 4x more and take 4x longer to achieve results.

[Kids playing on grass]

[Soccer field turf]

[Dog on a lawn]

[Family in backyard]

[Child on grass]

These images highlight the widespread exposure to toxic lawn chemicals, impacting people, pets, and the planet.

The Solution

Naware's AI Precise

Disrupting turf management with a truly eco-friendly and effective alternative to harmful chemical herbicides.

AI-Powered Detection

Our advanced AI precisely identifies weeds, distinguishing them from healthy grass with 85-90% accuracy.

Chemical-Free Elimination

Using only 100% water, it eradicates weeds in roughly 20 minutes, ensuring a completely chemical-free and safe treatment.

Seamless Integration

The robotic system is purpose-built to integrate with existing equipment, saving money.

Discover the future of lawn care that's safe for people, pets, and the planet.

Watch Our 60-Second Product Explainer

Real AI, Real Results

AI Precision at Work in Real-Time

Original Image

[Dandelion field - original image before AI processing]

Detection Result

[Same image with red/green bounding boxes showing 23 detected weeds]

Poa is a golf course's nemesis

[Poa grass - original image]

[Poa detection with bounding boxes]

The Opportunity

A $371 Billion Market

The global total addressable market for combined agricultural and lawn care sectors.

TAM

$371B

Global Total Addressable Market for weed control, pesticides, and fertilizers

SOM

$34.48B

Serviceable Obtainable Global Weed Control Market (AG + Lawn)

Wedge

$1.7B

US Lawn Weed Control Market — 10K Golf Courses, 110K Municipalities, 661K Lawn Care Companies

Why Now

  • The #1 pain point we hear is health and safety concerns with toxic chemicals
  • Minneapolis City Council was 2 votes away from a full ban on synthetic pesticides
  • More than 90% of people we've talked to want to ditch chemicals from their turf

The Market Is Proven.

Competitors have raised $436M+ proving the demand is massive. We're capturing it differently.

Carbon Robotics $276M

Lasers. Standalone robots. $100K+ per unit.

Ecorobotix $150M

Reduces chemicals. Doesn't eliminate them.

Aigen $10M

Solar robots. Row crops only.

Naware's Advantage

Attachment model. Lower cost. Turf-focused. Zero chemicals.

$25K – $250K in savings for typical golf courses, parks, and municipalities.

“Until I learned about Naware, I didn't have a non-chemical option.”

— Golf Course Superintendent

Proof, Not Promises

We're Not Just Talking. We're Winning.

While others pitch ideas, we're shipping products and signing customers. All without a single VC dollar.

0

Qualified Pipeline

2 Sales, 2 Pending Close

1 of 18

MN Companies Ever

Selected for TechCrunch Disrupt

0

VC Money Raised

100% bootstrapped

Working MVP

Live demo in the field

Featured In & Recognized By

MPCA Sustainable Chemistry Award

TechCrunch Battle of 200

BETA MN Accelerator

MN Cup Semi-finalist

TAAC Quarter Finalist

TechCrunch Feature Dec 2025

In Discussions With

Texas A&M City of Inver Grove Heights Ramsey County Brookview Golden Valley Golden Valley MN Frost Spray Technology
“Naware's chemical-free weed killer tech could change how we treat lawns”
TechCrunch
“Green Chemistry Prize winner, Naware, swaps herbicides for steam and AI”
MPCA

The Team

[Photo]

Mark Boysen

Founder | CEO

12+ Years Fractional Product Coach Expert | 35+ Years Product Development and Management Experience

Accenture • AmEx • US Bank • Wells Fargo • Capital One

Open Role

Co-Founder | Engineer

Actively Recruiting. Co-Founder Opportunity. 30x return within 5-7 years.

[Photo]

Kelsey Escher

Sales | Marketing (Fractional)

10 Years leading Marketing & Sales

[Photo]

Ava

AI Chief of Staff

Our tireless AI assistant, built on AI tech

Advisory Board

[Photo]

Regina Hepp

President, Rejuvi Ventures

Leadership Expert

[Photo]

Eric Mahler

Founding Partner, Alpine Wolf Capital

Growth Scaling Expert

[Photo]

Kris Bauerschmidt

Former Co-Owner

Manufacturing Expert

[Photo]

Barry Hofer

Founder, Blue World Insight

Venture Expert

Community Poll

What's Your Least Favorite Weed?

Cast your vote. Not scientific. Purely cathartic. See what everyone else despises most.

Results stored locally in your browser. For the real war on weeds, invest in Naware.

Community

What People Are Saying

Real words from real supporters. Add yours below.

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Recent Comments

From Our Blog

Latest Insights

Deep dives into chemical-free turf management, AI technology, and the future of lawn care.

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See It In Action

Book a Demo

See how AI Precise identifies and eliminates weeds with just water. 15 minutes with our founder — no pitch, just product.

Or reach Mark directly: 612-384-3009

Smoke the Weeds

Think you can spot and eliminate weeds faster than our AI? Give it a shot.

Score: 0 pts Time: 30s
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Join our growing community of investors who believe chemical-free is possible. Invest from $100.

Want to talk first? Schedule a 15-min call with our founder.

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