Now Raising on Wefunder

AI-Precision Weed Control. No Chemicals Required.

The turf industry is shifting to chemical-free. The regulations, the consumer demand, the liability — it's all moving one direction. Whether you're running a course, running a crew, or looking for the next great investment — you're looking at what comes next.

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As seen in | TechCrunch | MN Cup Semi-finalist | MPCA Award

The Shift

Your Customers Want Chemical-Free. Now You Can Deliver.

Health concerns are driving legislation, client demands, and public pressure. The industry relied on chemicals because there was no real alternative. Until now.

95%

In 3 years and 5,000+ conversations, 95% of the people we talked to said they want to go chemical-free.

26 of 40

Common lawn care ingredients now under regulatory scrutiny. Bans are coming.

Current organic alternatives cost 4x more and take 4x longer. There's a better way.

Soccer field maintained without chemicals

The surfaces your clients care about most. Now you can protect them.

The Solution

Better Results. Lower Cost. Zero Chemical Risk.

Naware bolts onto your existing equipment and replaces chemical applications with AI-targeted steam. Same weed-free turf your clients expect — at a fraction of the cost.

$25K – $250K Saved

Eliminate chemical purchasing, licensing, and liability costs. Real savings from day one.

AI-Precision Detection

85-90% accuracy. Targets weeds only, ignores healthy turf. Just water, heated to steam.

Uses Your Existing Fleet

Bolts onto your current mower. No new equipment. No retraining. Immediate ROI.

See it work in 60 seconds.

Watch Our 60-Second Product Explainer

Real AI, Real Results

See the AI in Action

Original Image

Side view of a dandelion before AI detection

Detection Result

Side view of a dandelion after AI detection — bounding boxes

Dandelions and Clover detected with AI Precise

Original Image

Poa annua invading bentgrass turf — before AI detection

Detection Result

Poa annua after AI detection — bounding boxes around detected weeds

Poa detected with AI Precise. A Golf Course's Nemesis

The Opportunity

A $371 Billion Market

Lawn care + agriculture. Growing every year. Ripe for disruption.

TAM

$371B

Global weed control, pesticides, and fertilizers

SOM

$34.48B

Global weed control — agriculture + lawn care

Wedge

$1.7B

US lawn weed control: 10K golf courses, 110K cities, 661K lawn companies

Why Now

#1 driver: rising chemical costs and tightening regulations
Minneapolis was 2 votes from banning synthetic pesticides
95% of 5,000+ turf professionals want to go chemical-free

The Market Is Proven.

$1B+ raised by AI ag robotics companies. Massive demand. We capture it differently.

Blue River Technology $305M exit to John Deere

AI "See & Spray" weed detection. Row crops.

Carbon Robotics $276M

Laser weeding robots. $1M per unit.

Monarch Tractor $252M

Autonomous electric smart tractors with AI.

Ecorobotix $150M

AI precision spraying. Still uses chemicals.

Scythe Robotics $97M

Autonomous zero-emission turf mowing robots.

FarmWise $65M acquired by Taylor Farms

AI robotic weeders. Chemical-free. Row crops.

Verdant Robotics $58M

AI precision weeding with sub-mm accuracy.

Naio Technologies $55M

Autonomous weeding robots for farms & vineyards.

Greenfield Robotics $17M

Chemical-free mechanical weeding. Chipotle-backed.

Aigen $10M

Solar-powered weeding robots. Row crops only.

Naware's Advantage

Attachment model. Lower cost. Turf-focused. Zero chemicals.

$25K – $250K in savings for typical golf courses, parks, and municipalities.

“Until I learned about Naware, I didn't have a non-chemical option.”

— Golf Course Superintendent

Proof, Not Promises

We're Not Just Talking. We're Winning.

Shipping product. Signing customers. Zero VC dollars.

Qualified Pipeline

3 Sales, 3 Pending Close

18th

MN Company Featured

In TechCrunch

VC Money Raised

100% bootstrapped

Patent Pending

IP filed and protected

Working MVP

Live demo in the field

Featured In & Recognized By

Minnesota Pollution Control Agency Sustainable Chemistry Award

TechCrunch Battle of 200

BETA MN Accelerator

MN Cup Semi-finalist

TAAC Quarter Finalist

TechCrunch Feature Dec 2025

“Naware's chemical-free weed killer tech could change how we treat lawns”

TechCrunch

“Green Chemistry Prize winner, Naware, swaps herbicides for steam and AI”

Minnesota Pollution Control Agency

The Team

Mark Boysen

Co-Founder | CEO

35+ years product leadership. 12 years fractional product coach & consultant for startups and Fortune 500.

Accenture • United Health Group • US Bank • Wells Fargo • Capital One

Lucas De Caroli

Co-Founder | CTO

13 years in product development.

Caterpillar • GE • Xerox • Verdagy

Kelsey Escher

Sales | Marketing (Fractional)

10 Years leading Marketing & Sales

Ava

AI Chief of Staff

AI-powered operations. Never sleeps.

Advisory Board

Regina Hepp

President, Rejuvi Ventures

Leadership Expert

Eric Mahler

Founding Partner, Alpine Wolf Capital

Growth Scaling Expert

Kris Bauerschmidt

Former Co-Owner

Manufacturing Expert

Barry Hofer

Founder, Blue World Insight

Venture Expert

Community Poll

What's Your Least Favorite Weed?

Not scientific. Purely cathartic. See what everyone despises most.

Select your state

Most Hated Weed by State

Based on community votes. Vote above to add your state!

Dandelion

Crabgrass

Clover

Creeping Charlie

Thistle

Poa Annua

Nutsedge

Chickweed

No votes yet

Community

What People Are Saying

Real words from real supporters. Add yours below.

Share Your Thoughts

Latest Insights

Chemical-free turf management, AI tech, and the future of lawn care.

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See It In Action

Book a Demo

15 minutes with our founder. No pitch, just product.

Schedule a Call Email Us Instead

Or reach us directly: 612-460-7751 | info@naware.io

Smoke the Weeds

Can you spot weeds faster than our AI? 30 seconds. Go.

Score: 0 pts Time: 30s

Leaderboard — Top 20

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Your Stake

See What You'd Own

Pick an amount. See your shares and ownership stake in Naware.

Choose Your Investment

Your Investment

$500

Your Shares

500

at $1.00/share

Your Ownership

0.01%

of Naware

Equity Ownership

Real shares in Naware. You own a piece of the company.

Investor Updates

Quarterly reports, product milestones, and financial updates.

Founding Circle

Join our earliest backers. Help shape the future of lawn care.

Become a Founding Investor

Investing in startups involves risks, including illiquidity, lack of dividends, loss of investment, and dilution. It should be done only as part of a diversified portfolio. This offering is made available through Wefunder under Regulation Crowdfunding.

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Founding Investors get in first. Starting at $100.

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